Jet ski rental fees for alpine skiing have been in the spotlight this year as the US ski industry struggles with skyrocketing rental prices.But with many resorts refusing to allow rental fees at all, the question of whether ski resorts should have to pay for jet ski rentals has never been so pertinent.In this article, we'll explore what ski resorts can and can't do with their own aircraft.A bit of...
The US ski industry is in trouble, according to a study commissioned by ski resorts and the US Department of Labor.
The study, by the University of Colorado Boulder, looked at ski industry trends in terms of job losses and other losses during the past 15 years.
It found that more than half of all ski resorts closed their doors during the period studied.
“The industry is losing jobs and it’s not just in the United States, it’s globally,” said Chris Sauter, an economist at the University.
“In the last 15 years, we’ve lost about half a million jobs in the ski industry in the US alone.”
It’s estimated that there are about 20,000 jobs in ski tourism in the country, according the National Ski Areas Association.
More than 5,000 resorts are in operation across the US, according Mr Sauters research, which also found that US ski resorts employ nearly 4 million people.
“It’s the most stable industry in America,” said Mr Sasser, who was the author of a recent book on the ski business.
“We’re going to be really hard hit by this recession, we’re going in the same direction as the car industry.”
But a few of the resorts’ key players are fighting back against the recession, and some are offering deals that will boost their bottom lines.
The Ski City of New Hampshire in New Hampshire is in the midst of an expensive renovation, which is being financed by the state’s tourism department.
The renovation is a success story for the ski resort, which has been struggling since the economic downturn.
“This is a business that has been growing for 20 years and has had great success and it has a very high turnover rate,” said Scott Smith, a spokesman for the company.
“So we see a lot of opportunities to expand and do better.”
Skiers at the ski area said the renovation was not the only boost to their bottom line.
“What we’ve been hearing about from the resort is that people are enjoying the resort and it really helps with the bottom line,” said Stephanie Saut, who works at the Ski City.
“There’s a lot more people coming back from skiing because they’re enjoying the place, it does seem to be working.”
The resort also said it was providing free ski lessons to anyone who had been lost or injured while skiing at the resort.
“Our team is out there to provide them with the most up-to-date information and help with the safety aspect,” Mr Smith said.